ADIDAS: Honoring Black Excellence through Art
Discover Will Power's captivating collaboration with Adidas, seamlessly blending street art and fashion to push the boundaries of contemporary urban art. From vibrant murals to innovative advertising, explore the unique fusion of graffiti and fashion that defines this partnership.
The Inspiring Story of Adam Francique, Adidas and Will Power's Creative Contribution
Adidas' Honoring Black Excellence Initiative is a year-long celebration that highlights four honorees from different sports backgrounds, offering them a platform to give back to their communities. As an NYC street artist, Will Power was honored to be commissioned by Adidas to contribute to this inspiring initiative. He had the privilege of creating a mural for the NYC HBE honoree, Adam Francique, a true inspiration. Adam's story of service, perseverance, and community is one that needed to be told and celebrated.
Adam Francique: Keep Running
Adam's journey is driven by two simple words, "Keep Running," which represents not only his literal passion for running but also his motivation to persevere through challenges in life. This theme was carried through all the activations and products created for Adam by Adidas during his celebration week in Uptown Manhattan.
Will Power's Mural: A Testament to Community Impact
The final stop on the run was the mural Will Power created, depicting Adam, his son AJ, and Quitta in the light of their impact on their community. The celebration was a heartwarming experience, with friends and family sharing their stories and emotions. Adam ended the celebration by thanking those closest to him with the gift of exclusive running shoes.
Discover the Honoring Black Excellence Program with Adam Francique
To learn more about the Honoring Black Excellence initiative, check out the Adidas website and follow Adam on his Instagram and Twitter profiles. You can also watch a video about Adam's journey, directed by Tom Bender and narrated by Johnell Young from Hulu's Wu-Tang Forever.
Experience the Fusion of Art and Inspiration
This collaboration between Will Power and Adidas showcases the power of graffiti art and its ability to communicate inspiring stories. Don't miss the chance to witness the stunning artwork of Will Power and learn more about the incredible impact of the Honoring Black Excellence initiative. Explore the world of street art and be inspired by the stories of individuals like Adam Francique, who make a difference in their communities every day.